Leadership for Change


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September 2008 | Volume 66 | Number 1 

The Positive Classroom Pages 54-58 

The Teacher as Warm Demander 

Elizabeth Bondy and Dorene D. Ross 

How can you create an engaging classroom? Convince students 
first that you care�and then that you'll never let up. 


Consider this comment that a beginning teacher in an urban school recently 
made to us: 

They are calling one another names and being really catty, and it wears me out. I 
mean, as soon as they walk in the door, someone is pushing � or calling 
someone a name. So it's 8:00 in the morning, and I am already flustered. 

Many teachers in high-poverty schools struggle to establish a positive classroom 
environment. These teachers know a great deal about their students, feel 
affection for them, and empathize with their struggles. Unfortunately, the way 
these teachers act on their caring is often not comprehensive enough to make a 
difference. The teachers work hard to design interesting lessons, but if students 
are disengaged, the quality of the lessons will be irrelevant and misbehavior will 
reveal students' underlying resistance. 

What is missing is not skill in lesson planning, but a teacher stance that 
communicates both warmth and a nonnegotiable demand for student effort and 
mutual respect. This stance�often called the warm demander�is central to 
sustaining academic engagement in high-poverty schools. 

The stakes are high when it comes to engagement. Studies have amply 
demonstrated a link between achievement and academic engagement, defined by 
Furrer and Skinner (2003) as "active, goal-directed, flexible, constructive, 
persistent, and focused interactions" with academic tasks (p. 149). The 
consequences of disengagement are more serious for low-income students: 

When students from advantaged backgrounds become disengaged, they may 
learn less than they could, but they usually get by or they get second chances. � 
In contrast, when students � in high-poverty, urban high schools become 
disengaged, they are less likely to graduate and consequently face severely limited 
opportunities � [including] unemployment, poverty, poor health, and 


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LeadershipforChangeinvolvementinthe criminaljustice system.(NationalResearchCouncil,2004,p.1)
The good news is that although engagement is affected by students' 
economic and social conditions, teachers can organize the classroom in ways that 
dramatically increase student engagement. 

What Is a Warm Demander? 

Kleinfeld (1975) coined the phrase warm demander to describe the type of teacher
who was effective in teaching Athabaskan Indian and Eskimo 9th graders in
Alaskan schools. These teachers communicated personal warmth and used an
instructional style Kleinfeld called "active demandingness." They insisted that
students perform to a high level. Irvine and Fraser (1998) provide an example of
how a teacher using this style might speak to a student who is slacking off:


That's enough of your nonsense, Darius. Your story does not make sense. I told
you time and time again that you must stick to the theme I gave you. Now sit
down. (p. 56)


This kind of communication is seldom described in the effective-teaching�
literature. Scholars who have investigated the warm demander stance have�
concluded that it is often an effective teaching style with many students,
although it may appear harsh to the uninformed observer (Bondy, Ross,
Gallingane, & Hambacher, 2007; Irvine & Fraser, 1998; Ware, 2006). Let's look at
what makes this approach effective and how more teachers might adopt it.


Becoming a Warm Demander 

Becoming a warm demander begins with establishing a caring relationship that 
convinces students that you believe in them. The saying goes, "It's not what you 
say that matters; it's how you say it." In acting as a warm demander, "how you 
say it" matters, but who you are and what students believe about your intentions 
matter more. When students know that you believe in them, they will interpret 
even harsh-sounding comments as statements of care from someone with their 
best interests at heart. As one student commented, "She's mean out of the 
kindness of her heart" (Wilson & Corbett, 2001, p. 91). 

This quote, pulled from interviews with 200 students in high-poverty middle 
schools in Philadelphia, Pennsylvania, highlights the second part of being a warm 
demander. Warm demanders care enough to relentlessly insist on two things: 
that students treat the teacher and one another respectfully and that they 
complete the academic tasks necessary for successful futures. These teachers 
adopt what Wilson and Corbett (2001) call a "no excuses" philosophy. 


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LeadershipforChangeWarmdemanders approachstudents,particularlythose whose 
behaviorcauses trouble inthe classroom,withunconditionalpositive regard,agenuine caring inspite ofwhatthatstudentmight
do or say (Rogers, 1957). At the heart of unconditional positive regard is a belief 
in the individual's capacity to succeed. Teachers convey such an attitude by 
taking the following three actions. 

Build Relationships Deliberately 

Middle school students interviewed by Cushman and Rogers (2008) explained 
that they wanted teachers to "show us that you like us and find us interesting" 

(p. 65). One tactic is to give students "getting-to-know-you" questionnaires (see 
Cushman & Rogers, 2008, for examples), but such questionnaires will only work 
if students perceive that you are genuinely interested and if you subsequently use 
the information you gather. 
Day-to-day interactions are more important than formal questionnaires. A smile, 
a hand on the shoulder, the use of a student's name, or a question that shows 
you remember something the student has mentioned�these small gestures do 
much to develop relationships. Don't underestimate their power. 

Learn About Students' Cultures 

Use your knowledge of culture and learning styles to increase your understanding 
of individual students. Warm demanders observe students closely to learn more 
about their idiosyncrasies, interests, experiences, and talents. They watch for 
clues to learning-style preferences: Does she work well independently? Does he 
need visual cues to process what he hears? These teachers become students of 
their students' cultures, learning about the music they listen to, the television 
shows they watch, and their after-school activities. 

Warm demanders also recognize that their own cultural backgrounds guide their 
values, beliefs, and behaviors. Although it can be difficult to perceive one's own 
culture, culture consistently shapes an individual's behavior and reactions to the 
behavior of others. Gaining insight into cultural values and habits helps teachers 
monitor their reactions to student behaviors that they might deem "bad," but that 
are considered normal or even valued in the student's home culture. Without 
such reflection, a teacher's implicit assumptions can inadvertently communicate 
to students a lack of caring. 

For example, an Egyptian man told us how a teacher punished his elementary-
age son for pushing a classmate. When the man and his wife spoke with this 
teacher, they realized that playful pushing is not accepted in U.S. culture; in 
Egypt, it is an acceptable way for boys to communicate affection. Two aspects of 
this teacher's approach could have harmed the teacher-student relationship. 

�EDEquity,Inc.AllRightsReservedFirst,she failedtoaskeitherthe boyorhis parentswhyhe hadpushedanother

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LeadershipforChangeboy.Second,she assumedthatthis studentknew�andhadchosentodisobey�herbehavioralstandards.Therefore,herfirstresponse 
was topunishhim.Althoughthis teacheris warmandfriendly,her
lack of deep knowledge of her student or his culture prevented her from 
conveying to him that she cared. 

To gain cultural knowledge and competence, Ross, Kamman, and Coady (2007) 
recommend that teachers 

� Learn about their own cultural beliefs and how those beliefs influence their 
interactions with students and families. 
� Become curious about culture and difference; try to imagine how school 
experiences might feel different to different groups (such as males and females 
or native speakers and English language learners). 
� Study examples of successful students whose backgrounds differ from the 
norm (see Corwin, 2001, or Esquith, 2004). 
� Question their reactions to students' behavior to identify potential cultural 
misunderstandings. 
� Monitor the tendency to judge differences as abnormal. 
Communicate an Expectation of Success 

In our recent study of three novice teachers of black elementary students, we 
watched teachers attempting to communicate this message on the first day of 
school (Bondy et al., 2007). The 3rd grade teacher read a story about the 
inevitability of mistakes and the importance of persistence. She shared her own 
experience with failure and her philosophy of optimism and perseverance. The 
5th grade teacher repeatedly made encouraging comments such as, "How easy 
was that?" 

A student Cushman (2003) interviewed summarized how teachers can create a 
culture of success: 

Remind us often you expect our best, encourage our efforts even if we are having 
trouble, give helpful feedback and expect us to review � don't compare us to 
other students, and stick with us. (pp. 64�67) 

Beyond Believing to Insisting 

Many teachers use motivational strategies such as these and believe that they 
have high expectations. What makes warm demanders different is that they insist 
on students meeting those expectations. They establish supports to ensure that 
students will learn, and they communicate clearly to students that showing 
respect to the teacher and to classmates is nonnegotiable. The following 
strategies help teachers become successful demanders. 


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LeadershipforChangeProvideLearningSupportsThe students WilsonandCorbett(2001)interviewedwere clearthat
the teachers who helped them most never gave up; they provided a 
variety of activities to help different kinds of learners and taught until the light 
bulb went on for every student. These students preferred teachers who explained 
material thoroughly and in multiple ways; outlined steps for getting to an answer 
("They do it step-by-step and they break it down"); moved to new material when 
they believed students were ready rather than according to an arbitrary 
timetable; and emphasized multiple ways of approaching a problem. 

Support Positive Behavior 

Although warm demanders may become frustrated by student behavior, they 
accept problems as normal, and they believe in students' ability to improve. When 
the effective novice teachers we observed confronted recurring behavior issues, 
they collected data to help them understand the situation before taking action 
(Bondy et al., 2007). These teachers approached problems reflectively, asking 
such questions as, What factors might influence this problem? or When does this 
behavior occur? They searched for solutions rather than blaming students or 
dismissing their concerns. 

Warm demanders reach out to students for help in understanding behavior 
problems, which many well-intentioned teachers neglect to do. For example, 
when Ravet (2007) asked 10 highly disengaged students why they had 
disengaged, most of them explained that they were bored with the curriculum. 
When Ravet asked these students' teachers the same question, teachers blamed 
perceived deficits in students' attitude, ability, personality, and family 
background. If instead of blaming, these teachers had respectfully listened to 
students, they would have gained insight into how to intervene. 

Be Clear and Consistent with Expectations 

Warm demanders must "provide a tough-minded, no-nonsense, structured and 
disciplined classroom environment" (Irvine & Fraser, 1998, p. 56). In our study of 
effective teachers, we found that teachers used two main strategies to hold 
student behavior to a high standard. First, teachers respectfully but insistently 
repeated their requests and reminded students of their expectations. If students 
did not comply, teachers calmly delivered consequences. We concluded that 

the teachers' assertive communication style, combined with their strategies for 
insisting that students follow through, created a climate in which teachers were 
taken seriously. Although teachers were warm and often funny, there was no 
question that they meant what they said. (Bondy et al., p. 344) 


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LeadershipforChangeCharney(2002)discussedways toconveyexpectations tostudents 
clearly:Keepdemands simple andshort;dignifyyourwords withactions;remindstudents onlytwice (the thirdtime,"you're out");tell
students what the "nonnegotiables" are; and use words that invite cooperation. 

Although warm demanders must speak firmly, their tone should remain matter-
of-fact; they should never threaten, demean, or create power struggles. Students 
will perceive such matter-of-fact demanding as evidence of their teacher's 
commitment. Many teachers believe they are showing students they care when 
they continually give "one more chance." Unfortunately, giving "one more chance" 
demonstrates that a teacher does not mean what he or she says, and this 
practice could be interpreted as a lack of caring. 

Although classroom teachers have little control over many factors that affect 
student engagement, they do have the means to create a supportive climate that 
fosters engagement among high-poverty students. Warm demanders do so by 
approaching their students with unconditional positive regard, knowing students 
and their cultures well, and insisting that students perform to a high standard. 
Students have told researchers that they want teachers who communicate that 
they are "important enough to be pushed, disciplined, taught, and respected" 
(Wilson & Corbett, 2001, p. 88). Such is the stance of the warm demander. 

References 

Bondy, E., Ross, D. D., Gallingane, C., & Hambacher, E. (2007). Culturally 
responsive classroom management and more: Creating environments of success 
and resilience. Urban Education, 42, 326�348. 

Charney, R. (2002). Teaching children to care. Greenfield, MA: The Northeast 
Foundation for Children. 

Corwin, M. (2001). And still we rise: Trials and triumphs of twelve gifted inner-city 
high school students. New York: Harper Collins. 

Cushman, K. (2003). Fires in the bathroom: Advice for teachers from high school 
students. New York: The New Press. 

Cushman, K., & Rogers, L. (2008). Fires in the middle school bathroom: Advice for 
teachers from middle schoolers. New York: The New Press. 

Esquith, R. (2004). There are no shortcuts. New York: Knopf. 

Furrer, C., & Skinner, E. (2003). Sense of relatedness as a factor in children's 
academic engagement and performance. Journal of Educational Psychology, 95(1), 
148�162. 


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LeadershipforChangeIrvine,J.J.,&Fraser,J.W.(1998).Warmdemanders.EducationWeek,17(35),56.
Kleinfeld, J. (1975). Effective teachers of Eskimo and Indian 
students. School Review, 83, 301�344. 

National Research Council. (2004). Engaging schools: Fostering high school 
students' motivation to learn. Washington, DC: The National Academies Press. 

Ravet, J. (2007). Are we listening? Stoke on Trent, England: Trentham Books. 

Rogers, C. R. (1957). The necessary and sufficient conditions of therapeutic 
personality change. Journal of Consulting Psychology, 21, 95�103. 

Ross, D. D., Kamman, M., & Coady, M. (2007). Accepting responsibility for the 
learning of all students: What does it mean? In M. Rosenberg, D. Westling, & J. 
McLeskey (Eds.), Special education for today's teachers: An introduction (pp. 52� 
81). New York: Prentice Hall. 

Ware, F. (2006). Warm demander pedagogy: Culturally responsive teaching that 
supports a culture of achievement for African American students. Urban 
Education, 41(4), 427�456. 

Wilson, B. L., & Corbett, H. D. (2001). Listening to urban kids: School reform and 
the teachers they want. Albany: State University of New York Press. 

Elizabeth Bondy (bondy@coe.ufl.edu; 352-392-9191, ext. 247) and Dorene D. 
Ross (dross@coe.ufl.edu; 352-392-0751, ext. 238) are Professors in the College of 
Education at the University of Florida at Gainesville. 

Copyright � 2008 by Association for Supervision and Curriculum Development 


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